Excitement for exports continue to grow as Mexico once again is the top market for U.S. pork. Courtney Knupp, vice president of international market development with the National Pork Board, says numbers remain well above last year’s record pace.
“They have just been a great customer, especially with that ham primal, and it’s important that we’ve seen the U.S. Meat Export Federation is now looking to differentiate specifically U.S. branded pork, and our hams versus hams of other origins especially domestic, because our product is not additionally pumped, so our product weight is real pork.”
The stronger U.S. dollar has caused some headwinds for exporting pork, but domestic demand is strong.
“Are products more expensive, versus other competitors products. We also looked at our herd size is smaller than last year, and we have fantastic domestic demand, which is keeping more of us pork in U.S. supermarkets for U.S. consumers, and that’s not a bad thing.”
Knupp says the consistent investing in our markets is paying back in big dividends with the partnership of the U.S. Meat Export Federation.
“They are looking to expand their presence in key markets in the western hemisphere which we are really focused on right now. I know that for the first time in a long time play someone in Chile, which is great because we’re seeing more and more business.”
According to the USMEF, July pork exports reached 208,095 metric tons, down 6% from a year ago but had a value of $625 million dollars. More information on international marketing can be found at porkcheckoff.org.