America’s families deserve to know what they’re buying when shopping in the dairy aisle, according to the American Farm Bureau Federation.
AFBF Monday filed comments with the Food and Drug Administration. The comments call on the agency to enforce food labeling standards for dairy substitute products and enforce existing prohibitions on the misleading labeling of nut- and other plant-based beverage products as “milk.” AFBF supports a consumer’s right to access dairy-free products, but one in four Americans, 83 million people, are confused or have been misled about whether dairy alternatives contain milk, according to a survey used by FDA.
AFBF Public Policy Vice President Sam Kieffer says, “Consumers know the healthiness of dairy labels such as ‘milk’ and may infer that any product bearing this term possesses the same or an equivalent nutritional profile.”
AFBF is urging FDA to require non-dairy products to be labeled accurately, as is required in several markets outside of the U.S. For instance, “almond milk” is labeled “almond beverage” in Canada.