(Sioux Falls, SD) — There are new rules for how high school athletes in South Dakota can make money. The South Dakota High School Activities Association Board of Directors this week approved a change to the state’s existing name, image, and likeness rules. High school athletes will be allowed to profit from things that they endorse online, but the state says athletes cannot make money from their name connected to the sports they play, at the school they attend. Athletic directors from across the state overwhelmingly approved the change. The idea, the SDHSAA says, is to allow for NIL, without opening the door to pay-for-play.
